This FEAR (worries OF REJECTION) could very well be the HARDEST to detect in a salesperson - but by far, the EASIEST to correct. Yet как получить отказное письмо have a tendency to take rejection personally. This kind of (so called) rejection is due to prospect's and can include as diverse a variety of easily solved problems as:
? "I cannot afford it" ? "Your price is too high" ? "Your product is overpriced" ? "Your competitor includes a better product" ? "I don't think the colour will match" ? "I'll pay too much interest" . . . etc. To any other salesperson, they are normal objections, and so are easily answered. But to someone who has begun to take rejection personally, they become an affront that can't be answered easily. This personal rejection mainly rears its ugly head when these salespeople experience issues with their closing rates:
? When their enthusiasm drops;
? When their attitude changes in one of "I could" - to 1 of, "I'm uncertain".
? When life offers them a lemon - and they simply suck on it.
Basically, personal problems enter into and prioritise themselves in the individual's workplace performance. Here too, the perfect solution is is simple. What the chance is rejecting isn't the salesperson, however the offer. In fact, most times, the prospect isn't even rejecting the merchandise or service being sold. Again, the only thing that's being rejected is the offer. A very important factor the salesperson can study from this encounter is that the prospect is actually saying "GIVE ME MORE INFO ON HOW I COULD OBTAIN YOU." . . . "IN THE EVENT THAT YOU SELL ME PROPERLY, CHANCES ARE I AM GOING TO BUY - BUT SELL ME PROPERLY FIRST". If the attitude is wrong, the salesperson doesn't hear what the prospect means - the salesperson only hears what the prospect says.
1. FEAR SHOULDN'T BE THE ENEMY
Many years ago I was taught a mnemonic. Fear stands for:-
False Evidence Appearing Real = FEAR I don't know where it came from, but I understand it's true. Fear shouldn't set-in in selling. The salesperson may be the expert for that product or service. The salesperson has more expertise, more experience, more knowledge and better back-up than any prospect.
Apprehension, consternation, dismay, dread, fright, horror and terror are some of the by-products FEAR can instil. The salesperson should realise that most good selling presentations were created around FEAR. Actually, FEAR sells far better than any other sales structure or process available to the salesperson today. If the salesperson learns to put this knowledge into the right perspective, they will benefit from FEAR.